The aim of this paper is to define the macroseismic field of the 5 May 1990 Potenza earthquake, analysing about 3000 questionnaire forms together with the results of the direct inquiries carried out in the field. The study evidences the seismic vulnerability of the Potenza district and of the whole of southern Italy in general, due to the low resistance characteristics of the old constructions and a lack of seismic prevention. Besides, geomorphological failure increases hazardous situations at the earthquake's occurrence. This earthquake provided a good test for checking and improving the ING macroseismic data collection procedures.